Trade fair PR at the logiMAT 2011 in Stuttgart for TSC Auto ID

We organized one-to-one interviews and a press reception at the beginning of this trade fair for logistics business and personally attended to it as well. Numerous journalists from Germany and abroad got together in Stuttgart on the stand of the specialist for label printers and interviewed Michael Sloup, Managing Director of TSC Auto ID Technology EMEA regarding the plans of the Taiwanese company in Europe and Middle East. We did not merely invite the press to visit the stand, but also provided press releases and background information. To complete our package of measures, we checked with the editors by phone in advance to find out if they were willing to attend.